29 Oliver Avenue South
Minneapolis, MN 55405
ph: 651.398.4698
Rbrt.L.Cline@gmail.com
Work Experience
4/2007 – Present
Embanet-Compass Knowledge Group: Associate Director, Marketing
· Managed marketing portfolio with revenue value of $10M. Analyzed lead sources to improve ROI by 20%. Supervised and trained team of marketing managers responsible for tactical media buys and reforecasting processes. Built and presented annual spend and lead budget to align with program goals. Developed and implemented market strategy in conjunction with internal and external cross-functional teams. Mediated internal and external threats to the marketing plan as they arose. Presented key performance indicators to partners and C-level leadership in quarterly steering committees.
Embanet-Compass Knowledge Group: Marketing Manager
· Implemented tactical plans that increased leads by 15% annually for key partnerships. Grew key partnership by 300% in its first two years following program launch. Trained two business units in internal best marketing practices impacting portfolios with revenue value of $20M during company merger. Managed marketing budgets totaling $2.5M. Analyzed lead results and patterns to develop accurate lead and spend forecasts.
Compass Knowledge Group: Senior Production Manager
· Supervised a team of production managers and web designers. Cultivated positive relationships with key third-party vendors to improve overall media negotiation potential. Partnered with Chief Marketing Officer to develop integration plan that merged production and marketing departments. Managed production and development of creative assets to support marketing strategies. Partnered with Director of Marketing to implement a process throughput project increasing overall department efficiency.
4/2006 - 2/2007
Cenveo: Account Coordinator
· Managed print production of marketing collateral supporting the launch of the Ameriprise Bank. Participated in the Entity Consolidation Rebrand project following the formation of Ameriprise Financial. Forecasted print production needs for advisor forms based on demand. Advised client contacts at Ameriprise when materials required update. Maintained a strong understanding of Ameriprise brand standards.
7/2004 - 4/2006
PGI Companies: Project Manager
· Lead the print production of direct mail campaigns for companies such as Nestle/Purina, Starwood, Continental, and The Lacek Group. Deployed over 10M pieces of mail annually with client portfolio. Developed project estimates. Consulted with clients on new direct mail project development. Established relationships with third-party vendors to create cost efficiencies that could be passed along to clients.
Education
9/1999 - 6/2003St. Olaf College, Northfield, Minnesota
· BA in Music with emphasis in Education. Coursework included areas such as public speaking, writing, education techniques, accounting and statistics.
Additional Information
· Board Member, Minnesota Philharmonic Orchestra (6/05 - 2/07) – Acted as Communications Specialist and board member on behalf of LGBT music ensemble, Minnesota Philharmonic Orchestra.
· Marketing Consultant – Consulted with emerging company Your Best Face Skincare in marketing strategy, product development and company positioning.
· Amateur Musician (20 years of study) – Currently substitute clarinetist for Metropolitan Symphony Orchestra, Kenwood Symphony Orchestra, Minnesota Philharmonic Orchestra and Minnesota Symphonic Winds.
